A homeowner came to my office and told me his home had been on the market two years and he needed a new broker. I responded, “I have no problem with your $1,400,000 price. I do recommend you do some staging. He looked at me quite blank and said he didn’t what that meant.
He agreed. He removed items from the home that filled two storage units. I replaced an older throw rug in entry with one from Target, put slip covers on dining room chairs, replaced large lamps, replaced towels in 5 ½ bathrooms and rearranged furniture.
He comes back to my office and says, “Are you sure you know what you are doing? It’s so ugly”.
After one day on the market, I brought him a $1,350,000 cash offer. He wanted to break out the champagne!